The Challenge

A leading payment scheme aimed to strategically position its money movement product proposition in Europe amidst a rapidly evolving payments landscape. The client needed to gain a deeper understanding of how they fit within this landscape, especially in comparison to competing alternatives. They sought to explore consumer and small business behaviours, examining the methods used for different payment use cases and assessing perceptions of the client as a viable option. Additionally, there was a need to gauge the appetite and readiness of large merchants for adopting the client’s solutions, particularly in the context of funds disbursement. The research needed to focus on seven priority markets across Europe, involving over 3,500 consumers, 1,800 small businesses, and 11 large merchants.

How EDC Helped

EDC assisted the client by conducting targeted research that addressed each of the project's objectives. The research involved a comprehensive analysis of the European payments landscape, consumer behaviour, and small business needs, as well as an in-depth examination of the funds disbursement process across various use cases. By analysing data from key markets and segments, EDC provided strategic insights that clarified the opportunity for the client’s money movement product.

EDC's analysis enabled the client to understand the priority markets, most promising use cases, and critical customer segments. Consequently, the client received clear recommendations on how to effectively position their product in the European market, aligning it with the needs and preferences of both consumers and businesses.

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