How to increase retail sales in a challenging economic period
Retail sales during the Christmas holiday season can be a significant contributor to overall annual sales for many retailers. For the UK and six of the largest European markets, the 2022 estimate for Christmas holiday period retails sales is down by €4.5bn compared to the same period in 2021. Once the January sales are over, how can retailers increase sales in a challenging economic period? Tom Robins (Business Analyst, London), Mark Beresford (Director, London) and EDC’s Retail Payments Practice has identified how retailers can focus on five areas where optimization best practices can be applied to increase retail sales. These five areas may not be what you would expect.
by Mark Beresford | Feb 06, 2023
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