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From Scroll to Sale: The Latest Seamless Customer Journey

From Scroll to Sale: The Latest Seamless Customer Journey

Retail sales during the Christmas holiday season are a significant contributor to overall annual sales and for many retailers January is another period when sales can peak. Over the festive holiday period many consumers were able to enjoy some idle time at home with family and friends which can inevitably lead to doomscrolling. Doomscrolling is the act of compulsively consuming negative or distressing news content on social media. Mark Beresford (Director, London) and EDC’s Retail & Hospitality Practice have identified how retailers have taken advantage of doomscrolling and leveraged the “shoppable ad” to make it easy for the customers to view products and quickly checkout minimizing checkout friction.

by Mark Beresford | Jan 02, 2025
5 mins read
What can hotels learn from omnichannel retailers?

What can hotels learn from omnichannel retailers?

At EDC, as we have worked with hotel operators, we have realised that they are probably five or more years behind omnichannel retailers when it comes to developing a payment acceptance strategy. In this article, Mark Beresford (Director, London), looks at the five key learnings from best-in-class retailers where hotels operators are acknowledging as key to success in developing a payment acceptance strategy.

by Mark Beresford | Dec 01, 2024
9 mins read
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