Mark is a Director in the London office and heads up the Retailer & Hospitality Payments Practice for EDC. He has over 25 years of experience of consulting strategy in the payments and fintech industries. Mark works with leading global merchants, and payment suppliers to retailers and hospitality merchants, to develop omnichannel acceptance strategies. He uses the 360° Payment Diagnostic methodology developed by EDC to identify cost efficiencies and new growth opportunities for retailers and hospitality merchants by defining an appropriate mix of payment methods, acceptance channels, innovative consumer touchpoints, and optimizing Payment Service Providers and acquiring relationships. Outside the payments and fintech industry Mark is a passionate snowboarder.